What’s the point of using Instagram? From the outside looking in, Instagram appears to be all about liking and commenting on pictures or short videos. So it’s easy to understand why some bloggers are hesitate to create an account especially when it can seem like just another social media site. The thing is that Instagram is more than just people sharing pictures and videos, it’s a way to connect with your readers in an authentic way.
Instagram provides the opportunity for readers to get a behind-the-scenes look into your brand and your life as an influencer. By sharing pictures and videos consistently you can build anticipation about your site, new post, and events your hosting. Plus, Instagram is a great place to connect with other bloggers and influencers.
Ways to Success on Instagram:
Consistent Branding– Use the same name and profile pictures that you use on other social media sites.
Clear Bio– Use your tagline to clearly express your mission and let others know who you are.
Be Consistent in Posting- Post somewhere between 1-3 times a day. Remember to respect to your followers’ feeds.
Create Cohesiveness– A great way to attract people to your profile is by using similar filters, contrast, and colors in your pictures.
Use Scheduling Apps- Schedule and save pictures to upload to your account using Latergram. You can manage via your computer or mobile device.
Don’t Be Afraid to Comment and Like– Comment and like other people’s content just as much as it is to share it. This is a great way to connect with other users and build your audience.
Post Awesome Pictures– Use natural lighting as much as possible and avoid posting dark or blurry pictures.
Hashtags– Using hashtags will make your content easier to find. Make sure that the hashtags that you use are relevant to the content. Also don’t over use hashtags.
Tag Others- This is a great practice for doing sponsored post or connecting with brands for future networking.